Ladbrokes launch FX
Ladbrokes have added two brand new and exciting markets to their financial betting portfolio, customers can now bet every week day, on Foreign Exchange markets for the first time complimenting the revolutionary way they already allow punters to specu Play Now The new markets are the Pound vs. the Dollar and the Euro vs. the Dollar and Financials Development Manager Richard Jerman is really excited to offer customers the chance to bet in real time at fixed odds on two of the most heavily traded markets in the world for the first time. “Now customers have a chance to play an even wider range of markets I expect the interest to be huge. Offering Foreign Exchange prices that update every second is really fantastic and the fact that it’s a fixed odds betting means that the man in the street can speculate without having to put up margin money in advance.”

Hundreds of new customers have already been speculating on whether markets such as the FTSE 100 Index will finish above or below a certain level, in a certain period of time (e.g. one day, one hour or even 5 minutes).

The betting firm report that four-figure bets have been taken on a daily basis, clearly highlighting the attraction of the service to high-rolling customers, as well as armchair investors betting in denominations as low as a pound.

Since its launch in 2005, turnover has exceeded £100K on a daily basis and looks set to continue its rapid growth.

Whilst the appetite for financials betting in the UK is well-established, Ladbrokes report that up to 25% of its new custom has come from overseas – a figure the bookmakers expect to increase as the fixed-odds betting service grows.

It’s made possible by an agreement between Ladbrokes.com and Cantor Index, the leading spread betting firm, which has developed software that automatically adjusts the odds on financial markets. The technology means Ladbrokes is able to offer constantly updating odds on how the markets will move every 5 minutes.

Betting on the FTSE 100 the Dow Jones Industrial Average and the new Foreign Exchange markets are available throughout the week, Monday to Friday, from 08.00 till 21.00 GMT.